ANUA Niacinamide 10 + TXA4 (30ml)

A fragrance-free brightening serum by Anua combining 10% niacinamide, 4% tranexamic acid, and 2% arbutin with a multi-form hyaluronic acid complex, ceramide NP, and Centella asiatica to visibly even skin tone, fade discoloration, and deeply hydrate, without irritation. Lightweight, watery texture with a nature-inspired vitamin B pink tint. Suitable for all skin types including sensitive and acne-prone.

Clarity, luminosity, and hydration, all in one drop. The Anua Niacinamide 10 TXA 4 Serum is a fragrance-free, high-performance brightening serum that combines three of skincare's most clinically validated tone-evening actives with a comprehensive hydration and barrier support system, delivering visible, meaningful results for uneven, dull, or discolored skin without any compromise on gentleness.

At the brightening core, a potent triple-active complex works in layered synergy. Niacinamide at 10%, one of the highest concentrations available in a daily-use serum, regulates melanin transfer, visibly fades dark spots, refines pores, and improves overall skin clarity and luminosity. Tranexamic acid at 4% targets stubborn discoloration and hyperpigmentation at a deeper level, helping to interrupt the pigmentation pathways that conventional brightening ingredients cannot fully address. Arbutin at 2%, including both standard and alpha-arbutin, rounds out the complex with additional brightening and tone-refining support for a comprehensively more even, radiant complexion.

Hydration is built into every layer of the formula. A multi-form hyaluronic acid complex, including sodium hyaluronate, hydrolyzed hyaluronic acid, hyaluronic acid, potassium hyaluronate, dimethylsilanol hyaluronate, sodium hyaluronate crosspolymer, sodium acetylated hyaluronate, and hydroxypropyltrimonium hyaluronate, delivers moisture at every skin depth simultaneously, from the surface down to the deeper dermal layers, for visibly plump, supple skin that holds its hydration throughout the day.

Ceramide NP reinforces the skin's natural moisture barrier, locking in hydration and improving barrier resilience. Polyglutamic acid provides an additional layer of moisture retention superior to standard hyaluronic acid. Panthenol soothes and supports barrier repair, while Centella, delivered through its active constituents asiaticoside, madecassic acid, and asiatic acid, calms inflammation and promotes barrier healing for sensitive or reactive skin.

A supporting cast of plant-based oils, macadamia seed oil, olive fruit oil, jojoba oil, grape seed oil, and camellia seed oil, provides gentle emollient conditioning without heaviness. Betaine salicylate offers mild pore-clarifying action for acne-prone skin, and yeast ferment extract enhances radiance and skin metabolism.

The formula's distinctive nature-inspired pink tint comes from cyanocobalamin, vitamin B12, delivering skin-loving nourishment alongside its signature visual identity.

Despite the remarkable concentration and breadth of actives, the lightweight watery texture absorbs instantly and completely, leaving no heaviness, no residue, and no irritation, just visibly clearer, more luminous, and deeply hydrated skin from every application.

Brighten. Even. Illuminate.

This serum is for you if:

• You want to visibly improve uneven skin tone and boost overall brightness
• You're looking for a fragrance-free formula gentle enough for sensitive or acne-prone skin
• You want a lightweight daily serum that brightens, hydrates, and supports the barrier simultaneously

Key Benefits:

• Visibly evens skin tone and fades discoloration with 10% niacinamide, 4% TXA, and 2% arbutin
• Multi-form hyaluronic acid complex delivers deep, multi-layer hydration
• Ceramide NP and polyglutamic acid strengthen and protect the moisture barrier
• Centella asiatica calms inflammation and supports barrier healing
• Betaine salicylate gently clarifies pores for acne-prone skin
• Lightweight watery texture absorbs instantly without heaviness
• Fragrance-free and gentle enough for daily use on all skin types
• Distinctive vitamin B pink tint, naturally derived from cyanocobalamin

Hero Ingredients: Niacinamide 10% · Tranexamic Acid 4% · Arbutin 2% · Multi-Form Hyaluronic Acid Complex · Ceramide NP · Polyglutamic Acid · Centella Asiatica · Panthenol

How to Use:

1. Cleanse & Tone: Apply to clean, toned skin as the active treatment step in your morning and evening routine.
2. Dispense: Apply a few drops or a small pump directly onto the face and neck.
3. Press In: Gently press and pat the serum into the skin using fingertips until fully absorbed: avoid rubbing.
4. Absorb: Allow 1–2 minutes to fully absorb before layering moisturizer.
5. Protect: Always follow with SPF 30+ in the morning, brightening actives increase UV sensitivity and sun protection is essential for maintaining results.

Tip: If you are new to niacinamide at 10% or tranexamic acid, start with evening use only for the first two weeks and gradually introduce morning use as your skin adjusts. Consistent daily use over 4–8 weeks delivers the most visible and lasting tone-evening results.

Important Information:

• Fragrance-free formula
• Suitable for all skin types including sensitive and acne-prone skin
• Always follow with SPF 30+ during daytime use
• Start gradually and increase usage frequency as needed
• Avoid the eye and mouth area during application
• For external use only
• Discontinue use if irritation occurs
• Keep out of reach of children
• Store in a cool, dry place away from direct sunlight