Anua – Heartleaf 70% Intense Calming Cream (50ml)

A rich yet featherlight calming cream by Anua formulated with 70% heartleaf (Houttuynia cordata) extract to visibly reduce redness, soothe irritation, and deeply hydrate sensitive or acne-prone skin. Centella asiatica, panthenol, hyaluronic acid, and beta-glucan work together to strengthen the skin barrier and deliver lasting comfort, without heaviness or grease. 50ml.

Calm is the new glow. The Anua Heartleaf 70% Intense Calming Cream is built around one of Korean skincare's most celebrated soothing ingredients, heartleaf extract at an exceptional 70% concentration, to deliver intensive, fast-acting relief for sensitive, reactive, and acne-prone skin that needs genuine calming care alongside deep, lasting hydration.

Heartleaf, known botanically as Houttuynia cordata and long revered in traditional Asian medicine, brings powerful anti-inflammatory, purifying, and skin-clearing properties to the formula. At 70% concentration, it works meaningfully and immediately to calm visible redness, reduce irritation, and promote a clearer, healthier-looking complexion without any of the harshness that sensitive skin simply cannot tolerate.

Centella asiatica extract supports the skin's own healing and repair process, reinforcing the moisture barrier and providing the kind of deep, structural soothing care that addresses the underlying cause of sensitivity rather than just masking its symptoms. Together with heartleaf, it forms a dual botanical calming foundation that makes this cream particularly effective for skin that reacts easily, flares with acne, or struggles to stay balanced under environmental or lifestyle stress.

Panthenol replenishes moisture, soothes irritation, and actively supports barrier repair, drawing hydration into the skin and helping the compromised barrier rebuild itself with consistent daily use. Hyaluronic acid delivers multi-layer moisture for visibly plump, supple skin, while beta-glucan locks that hydration in and enhances elasticity, protecting the skin from the external stressors that trigger reactivity in the first place. Allantoin softens and smooths skin texture, calming discomfort and leaving even the most sensitive skin feeling genuinely comfortable throughout the day.

Despite the richness and intensity of its soothing formula, the cream maintains a silky, non-greasy texture that absorbs quickly and completely, leaving skin feeling soft, dewy, and balanced without any of the heaviness or residue that sensitive skin finds difficult to tolerate.

Calm. Hydrate. Restore.

This cream is for you if:

• Your skin is sensitive, easily irritated, or prone to acne and redness
• You experience dryness or redness caused by dehydration or a weakened barrier
• Your skin barrier feels compromised and needs consistent restorative daily care

Key Benefits:

• 70% heartleaf extract visibly calms redness, reduces irritation, and purifies the complexion
• Centella asiatica promotes healing and strengthens the skin's protective barrier
• Panthenol replenishes moisture and actively supports barrier repair
• Hyaluronic acid delivers multi-layer hydration for plump, supple skin
• Beta-glucan locks in moisture and enhances elasticity
• Allantoin softens, smooths, and comforts sensitive or dry skin
• Silky, non-greasy texture absorbs quickly without heaviness
• Leaves skin clear, dewy, and comfortably balanced all day
• Suitable for sensitive, acne-prone, and barrier-compromised skin

Hero Ingredients: Heartleaf Extract 70% · Centella Asiatica Extract · Panthenol · Hyaluronic Acid · Beta-Glucan · Allantoin

How to Use:

1. Cleanse & Tone: Apply as the moisturizing final step after cleansing and toning.
2. Dispense: Scoop a small amount, the concentrated formula means a little goes a long way.
3. Apply: Smooth evenly across the face and neck using gentle pressing motions, paying extra attention to areas of redness or irritation.
4. Absorb: Allow the cream to fully absorb before layering additional products or applying makeup.
5. Protect: Always follow with SPF 30+ in the morning to protect the skin barrier you are actively repairing and strengthening.

Tip: For an extra soothing effect during a flare-up or particularly reactive day, store the cream in the refrigerator and apply cool for an immediate, calming sensation on inflamed or irritated skin.

Important Information:

• 50ml
• 70% Heartleaf (Houttuynia Cordata) Extract
• Suitable for sensitive, acne-prone, dry, and barrier-compromised skin
• For daily use, morning and evening
• Always follow with SPF 30+ in the morning
• For external use only
• Avoid contact with eyes
• Discontinue use if irritation develops
• Keep out of reach of children
• Store in a cool, dry place away from direct sunlight